Cool Camper Co. is trying to bring together a community of new and inexperienced family campers looking for tips and tricks to get started.
We created a brand identity and website to support their content to share with the community and encourage engagement and fan-base growth.
We set them up for future success with a site that will scale with them and allow for future diversity of content.
We're changing the way families build connections by making camping accessible and enjoyable from the very beginning.
Cool Camper Co. is providing users with a platform full of tips and tricks for successfully engaging in family-friendly camping experiences. Their goal for each user:
While there are many resources available online for new campers, and even family campers, Cool Camper Co. wants to bring a new perspective and a wealth of easy to access, search, and reference content with a straight-forward and honest approach. In order to build community and encourage future growth, they required a fully responsive site for their content.
To address their need I approached this project with a focus on accessibility and thoughtful information architecture to allow new users easy access to useful information on the site.
I explored existing sites and blogs that focused on providing information on getting started with camping for new users. There were two primary areas of focus, existing blogs, and product manufacturer sites with an established community. I also sought to identify key demographic information
Here are a few key takeaways from this research:
Based on these findings I set out to discover how much of this information was landing with its intended users, and what was missing in the current offerings.
My competitive analysis identified leading competitors. First, direct competitors were found in various blogs, and there were many.
Indirect competition was found in the form of product manufacturers and sellers like REI Co-op and the Parks & Wildlife Foundation.
Strengths:
Weaknesses:
User testing was setup to focus on the information architecture of the site. I wanted to be sure that visitors would be able to easily and consistently find the information they were looking for each time they accessed the site.
I collected the insights and observations from my user testing and synthesized them using an affinity map. This allowed me to identify patterns in pain points and in delights of the users that interacted with the site.
I identified several key areas of focus to move the project forward <confirm these after testing, currently just placeholder assumptions>:
Based on the findings from user testing I was able to pull together key details to create a user persona. This would serve to support future updates to the site structure, as well as the creation of content going into the site.
Throughout the process of development I worked closely with stakeholders to identify the goals and priorities for the brand styling. Through the use of mood boards and incorporating findings from market research, I was able to create a brand identity for Cool Camper Co. that was supported with a brand style tile. This will allow Cool Camper Co. to keep future updates consistent and on-brand.
As Cool Camper Co. establishes itself within the community we'll continue to track user feedback and iterate on the design decisions that were made initially. The site will continue to adapt and grow alongside its new users. As the offerings become more robust we'll expect the addition of search functionality and future e-commerce offerings.
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